Similar colour scheme used throughout, grimy appearance, dark colours, use of black for fade effect. The colour scheme is reminiscent of the papyrus like paper the serial killer uses to record his thoughts.
Uses ‘star appeal’ to help advertise the film as both main characters are played by established movie actors.
No advertising of date release or certificate suggesting this is a ‘Feature’ poster.
Tagline narrative ‘…sins…’ links with religious theme. The Repetition of ‘Seven’ links with the plot of serial killer through repetitive murder.
Basic colour scheme allowing character images to become main focal point of poster. The theme of the poster appears to be based on a ‘Wanted’ poster containing ‘Mug shots’.
It also carriers a hidden message as the audience is unaware that they are both the same person and so can be related to the ‘split personality’ of the main character.
The tagline uses three one word sentences for a bold, masculine appearance.
It appears to be a simplistic summary of the plot to the public which is deceptive as the plot is actually complex, similar to the main characters mixed personality.
The font is overlapping the image possibly suggesting further the ‘overlapping’ of personalities.
Uses ‘star appeal’ to help advertise the film as both main characters are played by established movie actors.
No advertising of date release or certificate suggesting this is a ‘Feature’ poster.
This is a teaser poster that uses an Angel to suggest that the thriller has a religious theme.
There is different use font (bold) for ‘Demons’ aids the suggestion that there is a confrontation with good and evil.
There is a use of star appeal to advertise the film as Tom Hanks is a well known Oscar winning actor.
The poster also advertises that it is based on an award winning book which will attract other media audiences.
There is an unspecified release date published that will notify the public of the film.
The colour scheme uses variations on the greyscale to follow religious thriller theme. The choice of weather for the poster of clouds breaking appears similar to a ‘divine act’ image seen in other religious media forms for example artwork such as ‘The creation of Adam’ in the Sistine Chapel, Italy.